12 months. 12 markets. 8 brands

Wacoal Europe’s new B2B eCommerce solution 

Amaze has helped leading lingerie and swimwear manufacturer Wacoal Europe develop an international B2B eCommerce solution for its customers.

Wacoal Europe comprises eight separate lingerie and swimwear brands, including the successful Wacoal label and well-known brands such as Fantasie, Freya and Elomi.

Reengineering B2B

Wacoal asked Amaze to create a new commerce platform that would give Wacoal Europe customers the service and support they needed, providing them with a fast, efficient and resourceful platform, with the right assets and information to transact online.


“Ensuring our customers receive the highest level of service”

The new platform makes placing orders quick and easy. Customers can check stock in real time, access sophisticated search features and download invoices.  The platform also features a great resource area, giving customers access to materials such as price lists and downloadable marketing assets.

We carried out a staged release of the system, starting with 60 UK customers - which was followed by the remainder of the UK customer base and a further 500 trade accounts in 11 additional countries. Wacoal are now planning a full global rollout to all markets.


Since launch, customers have been regularly accessing the system outside of working hours and during weekends, delivering new levels of service to many of Wacoal Europe’s accounts.