Virgin Trains East Coast

Supporting busy passengers on the move

As Virgin Trains East Coast’s lead digital agency, Amaze was briefed to redesign their website and online user journeys

The site needed to access a complex network of data from varying sources including the booking platform, best train fare deals, and disruption information amongst many others.

With a third of revenue generated through the website, and with this figure set to increase, the website needed to be technically robust and easy to use.


Device Showcase
Device Showcase
Device Showcase


The new website has already delivered a number of key benefits for Virgin Trains East Coast and its customers, including simplified maintenance significantly reducing the administration costs, easy automation for scheduled updates and a responsive framework that can be easily adapted to functional requirements as required.
Visits to the site from search engines have tripled within the first year, and rankings for commercial keyword terms have shown considerable movement. The average position 6 months after the migration is inching towards the top 10, the number of keywords on the first page has increased by over 10% and organic visibility increased by almost 20%.