To manage our biddable digital media activity around the world, we look for insights within our clients’ analytics. This data-driven approach means we can be completely unbiased in the kinds of platform we select.
As paid media activity provides almost-immediate visibility for brands and businesses, it can be scaled to target specific customers by location, device, behaviour and context. Using powerful insights and keeping pace with new innovations, we can fuel developments in channel selection and campaign execution to drive longer-term optimisation.
Display advertising has undergone a dramatic evolution over the last few years. Programmatic and real time bidding (RTB) have transformed how advertisers plan and buy campaign activity and more recent developments around viewability mean that every display media plan needs to be even more accountable.
We use a solution-led approach to find the best platforms, whether they’re a self-serve system or a third party platform with specific product innovations that offer stronger incremental returns. Really, there’s no such thing as a ‘standard’ display campaign.
We help brands and businesses that want to tactically promote their bricks and mortar premises at a regional level and drive footfall. We can also deliver a ROI-focused campaign for transactional sites or support strategic direction on global Pay Per Click campaigns.
Remarketing is an emerging technique that allows brands to use data to reconnect with prospects or customers who have had previous interaction with them, delivering follow-up messaging to convert or extend the relationship.
Because we view remarketing as a form of customer relationship marketing - as opposed to an advertising channel - we see its power being derived more from audience segmentation and creative execution than agency scale or buying power. So our approach is always communications led, and we focus on the lifetime value of a customer, not just what the next click will deliver.