Today’s consumers are exposed to over 5,000 brand messages every day
With at least 75 variances if you include every channel and device they use. They don’t have the time or the energy to care about most of them.
For brands, attracting and maintaining attention can be complex and costly. The route to purchase is increasingly fragmented and marketing channels can no longer be addressed and measured as separate entities.
We’re excited by the dynamic relationship consumers have with digital technology, and design for people, not search engines. We assist brands to make wise budgetary decisions to remain visible and relevant by finding imaginative ways to communicate, helping them navigate today’s ‘fingertip’ culture.
Synchronising the efforts of editors, creatives, data specialists, media planners, PRs and social media consultants, we design services around the places and ways people experience a brand. So rather than focus on individual campaigns or channels, we optimise the customer path.