Digital Experience Design requires a distinctive blend of skills
Combining elements of creative, UX and strategic design.
When approaching any brief we try to incorporate every single touchpoint where our design can add to the user’s experience in a useful, meaningful way.
We think of it as ‘ecosystem first’ design - mapping out the customer journey, understanding the different need states at each point, and designing appropriate digital responses.
In this way everything we do reflects the breathless omnichannel world we are all trying to impact, building on deep insights into the journey to match users’ needs to business goals. We do this by:
- Strategically focusing on the environment in which you want to be effective
- Using research-led tools and processes that let us map out where - and how - to be effective
- Envisioning a digital environment that delivers tangible, measurable value for your business
- Creating multi-disciplinary designs for evidence-driven and user-centric solutions