Data Intelligence

Data is the new lifeblood of the modern business

Companies that can successfully utilise this new breed of intelligence have a critical competitive advantage.

That’s why our Data Intelligence division sits at the heart of everything we deliver. Each account has a DI strategist that works as linchpin across our entire delivery process, from strategy definition, commercial modelling through to deployment and ongoing performance enhancement. Because this approach is so important we won’t work any other way.

Our standalone DI services are essentially split into two complementary service streams focused on data and people.

Data Enablement

The primary objective of Data Enablement is to define and deliver a roadmap that harnesses the value and role of an organisation's data assets to meet their short and long-term objectives. The solutions we typically deliver will include stakeholder workshops, data and tech stack scorecarding, KPI measurement planning, data layer implementation through to data visualisation and dashboarding.

Performance Management

Working alongside our Digital Operations Services team this consultancy arm is focused on building the efficiency and effectiveness of analytics and optimisation outputs.

This can include adhoc consultancy, training to enhance existing teams’ capability, right through to providing fully managed analysis and optimisation programmes. With this approach we can provide the optimal value based on the individual attributes of a business rather than just deliver solutions that overlap with existing capability.

We have also built a suite of custom insight tools that can be used to support specific tactical projects, such as maximising the value of content and improving the ROI from conversion optimisation programmes.

In addition to our custom insight tools, we are also a certified partner of Optimizely, enabling us to deliver best in class optimisation programmes. 

To find out more about our Conversion Rate Optimisation (CRO) services click here

Google Analytics 360

As a full service GA360 agency we can help in both the procurement and best practice activation / integration of GA360 products. To find our more about our GA360 service offering click below.

Google Analytics 360