Stick, twist or merge? Online/Instore. What to combine and when

Stick, twist or merge? Online/Instore. What to combine and when

Put your plans for combining on- and offline to the test.

Amaze Lab is the new collaborative programme that sees Amaze partner with retail brands who want to combine on- and offline - but don’t know which experiences to join up.

It’s a safe space to test the water, a way of developing your own blend of digital and shop floor free from trial, error and cul-de-sacs. This swift, simple programme lets you test your ideas with Amaze consultants, evaluate the strategies that will really work, and give you:

  • Greater assurance of ROI, and clarity over what the return will be
  • Understanding of the relative merits of one tactic over another
  • A business case for investment and/or a baseline for a pilot scheme
  • Cost-effective tactics, using as many of your existing assets as possible
  • The specific, tailored tactics that will benefit your business – instore, online, and back office
  • Reduced risk of making the wrong strategic decision
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