Amaze CEO one of the most influential in industry

Amaze CEO one of the most influential in industry

We were delighted to learn that Natalie Gross, Amaze CEO, has been recognised as one of the most influential people in the industry following this week’s Econsultancy’s Top 100 Digital Agencies 2016 announcement.

This is a fantastic achievement as nominees to this list come through peer nomination. Gross is ranked at joint third place, with Ajaz Ahmed, CEO & Founder of AKQA first and Sir Martin Sorrell, Group Chief Executive of WPP second.

Gross, who started her career with Amaze in 1999 defines and drives Amaze’s direction as a business. She is responsible for the Amaze team, making sure we’re always working towards our brand purpose – to inspire original thinking through a deeper understanding of technology and human behaviour.

This purpose is her passion, and she has led a number of research projects in this area, including a five-year study into emerging generations of digital natives. She regularly comments on issues facing the industry, such as the future role of the digital agency, the challenge of finding skills and talent, and delivering digital solutions globally.

Amaze also remained it’s position in Econsultancy’s Top 100 Digital Agencies 2016 ranking at number 11 overall; rising 1 place in the full service marketing listings from 8th to 7th and retained its number 1 position in the North West.

The report, which is compiled based on fee income from UK digital activities, this year shows that the average fee income across the Top 100 has increased by 20%.

Key statistics from the Top 100 Digital Agencies Report 2016 include:

  • The Top 5 hold 34% of the fee income of the entire Top 100 and is dominated now by the management consultancies
  • The Top 100 agencies predict an average of 24% increase in fee income over the coming year
  • International expansion is seen as a key opportunity for growth over the coming year