We are pleased to announce that fish fanatics across the nation will now be able to buy their favourite fish and sauce combinations at the click of a button with the launch of an all new online shop built by Amaze.
The new Saucy Shop is the first time The Saucy Fish Co. has sold direct to the consumer, with products currently being stocked in Sainsburys, The Co-operative, Waitrose, Budgens, Booths & Ocado.
The full range of 19 different products will be sold, including: Fish & Sauce, Foil Bake Bag, 1 Perfect Portion, Fish Cakes and Ready to Eat.
Amanda Webb Sales & Marketing Director comments: “The decision to move into ecommerce is largely in response to the many calls and emails we receive from our loyal customers who can’t find us in store or want to explore our range further. Our Saucy Shop will make buying our fish even easier and make it more accessible to customers who can’t find us locally. We’ve been considering this move for some time and are excited to see how this will transform our business.”
The Saucy Shop has launched with an exclusive promotion for first time shoppers, in time for the brand’s presence at BBC Good Food Winter (26-29 November 2015) where the brand will be serving up samples and selling fish to 90,000 consumers.
A wider marketing campaign to support the Saucy Shop will begin in January 2016, but any customers visiting The Saucy Fish Co. website from November 26 will be able to seamlessly move between the website and Saucy Shop which is built via Shopify.