We have been appointed by, The Caravan Club, the organisation providing support and services to touring caravanners and motorcaravanners across the UK and Europe, as its digital engagement partner following a competitive pitch.
The appointment marks a key milestone in The Caravan Club’s commercial strategy, more readily aligning its digital offering to deliver against its long-term ambitions.
Within our diverse role as digital engagement partner, we will complete a redevelopment of the brand’s existing website, moving it onto an EPiServer platform. Having worked with EPiServer for over 13 years, we are one of only five EPiServer Global partners.
The new site will be fully scalable, enhancing The Caravan Club’s digital capabilities in the UK and beyond. As well as coordinating all elements of the roll out of the site, Amaze will also be responsible for delivering a more digitally orientated customer experience, alongside minor creative enhancements and training to staff for the site’s ongoing management.
Russell Hudson, Director of Finance at The Caravan Club, comments: “Amaze’s expertise, from a technology perspective, clearly stood out from its competitors and its experience working on community-side projects made it an obvious choice as our digital partner.
“With nearly 15 million visits to our website annually in the UK and beyond, our key objective is to ensure we offer users the very best possible digital experience. The new site will be a stepping-stone to this end; a true reflection of our brand and, from a technology perspective, it will offer us more opportunities for business growth in the future. It’s the first step in our long-term digital strategy and we’re excited to have Amaze on board with us.”
Joanna Hinchliffe, Business Director at Amaze comments: “We’re extremely excited to be working with The Caravan Club, a brand which has been an integral part of British culture for over 100 years. Our broad skill set has allowed us to truly get to the heart of the organisation, to deliver an effective solution that brings real commercial value and the best possible experience for members and non members.”