The Carlson Rezidor Hotel Group, one of the world’s largest and most dynamic hotel groups, has appointed Amaze to handle digital marketing projects for two brands in its portfolio; Radisson Red and Radisson Blu.
Amaze’s role is to identify more interesting ways to communicate the stylish, iconic and sophisticated elements of the brand story that make it unmistakably Radisson Blu.
Rose Anderson, Vice President Branding, Radisson Blu, commented: “What we saw in the work presented by Amaze was fresh thinking, a real talent for storytelling and a good grasp of technology. Each of these characteristics is vital to us going forward so that our brands continue to stay in the minds of the modern connected traveller.”
Sandra McDowell, MD of Amaze’s Communications Practice, added: “Radisson Blu and the new Radisson Red brand are both stylish, energetic, colourful hospitality brands with so many interesting stories to tell – these two exciting pieces of work allow us to do what we do best - bring brands to life digitally.”
The contract is part of Carlson Rezidor’s commitment to strategic investment to lead the industry in providing an enhanced digital guest experience – to compliment the personal service offered in each of their hotels.
The brand currently operates 275 hotels across Americas, Europe, Middle East, Africa, as well as Asia Pacific – with a significant number of new openings in development.