Effectiveness and Efficiency
Effectiveness and Efficiency is a unique service that uses data to inform and recommend on how a Digital Management team is performing.
Traditionally, data intelligence has been used to understand user behaviour on a website, and to provide analysis on where the customer experience could be changed to improve engagement and conversion rates. But by combining this data with operational data generated by software such as digital governance tools, Content Management Systems, and support systems that are not typically analysed in a collaborative way, we can give organisations insight into how efficiently staff are maintaining their digital estates and the impact that has on the effectiveness of the channels and how they conduct their business on the internet.
By becoming data detectives, finding anomalies and looking deep into the activities of digital management staff, we have created a new and innovative way of providing business intelligence to organisations that helps guide ongoing improvements in their digital estates.