September 2015 marks 20 years in digital for Amaze. To celebrate we've created a new visual identity system to help us communicate our brand story and purpose.
Focused on human behaviour and technology, our identity is organic, not static. Shifting, growing and changing in form.
Our living brand mark is the cornerstone of that identity system.
The living brand mark evolves, as we evolve. Adapts, as we adapt. And rests when we rest.
It is a brand mark born from technology and fed by human behaviour.
A technical framework senses and visualises data created by our technical and human activities. This is then transformed into a 3-dimensional form, creating an animated visual manifestation of everything we do.