During this tough economic climate, it is important to make every visitor to your website count.
At amaze we are using analytics to help customers develop ongoing site optimisation strategies covering both engagement and conversion goals. Using Google Analytics we can provide clients with insights such as:
Measuring Campaign Success
We use analytics to measure the entire online media mix including SEO, PPC, online display advertising, email, social media and offline campaigns. Based upon this information we then produce campaign optimisation strategies to ensure the optimal spend by channel.
Funnel Analysis
We identify with a client the core goals and where multiple steps are required, setup and monitor to identify drop off points for further optimisation.
Bounce Rates
Why do certain pages have higher bounce rates than expected? We identify those pages with higher than average bounce rates to ensure this is minimised and again campaign spend optimised.
Segmentation & Traffic Analysis
Does your SEO campaign bring in higher quality traffic than PPC? We use segmentation analytics to identify this type of insight as well as how important different site usage trends influence conversion.
At amaze we can provide Google Analytics training and ongoing data analysis to ensure the website is meeting the needs of your business both now and in the future.
For more information please contact:
analytics@amaze.com