Global FMCG corporation, Unilever, has appointed Amaze, following a competitive six-way pitch.
Amaze’s brief includes the support of 68 websites across 104 countries, building a consistent global digital presence for the corporation. In addition to the creation and roll-out of localised content in line with each market’s individual needs, Amaze will also produce centralised brand content and strategic co-ordination and implementation support across Unilever’s global digital operation. Project management, training and 24/7 technical support all form part of the service provided by Amaze to Unilever’s global Website Editors and Corporate Communications team.
Wendy Stonefield, Commercial Partner at Amaze, commented, “We are delighted to be working alongside such an iconic and innovative brand. This appointment further demonstrates our expertise in global digital strategy and unique ability to deliver specialised support services to centralised communication operations in multinational corporations.”
Neil Atkinson, Director - Global Communication Channels at Unilever, commented, “Amaze brings the experience of global digital implementation and management which is essential for achieving our online goals. The team demonstrated a solid understanding of the challenges of creating a consistent global digital presence and we are really looking forward to working together.”