Matt Butterworth (European Strategy Director, Amaze) will be speaking at Digital Marketing First, 11 October 2011 in Brussels.
The digital world is constantly evolving. Brands and organisations are now 'always on', presenting new challenges for consumer engagement and management. To succeed in this rapidly changing environment, brands and organisations need to have a deeper understanding of their consumer expectations, motivations, behaviours and attitudes online.
Using examples from both the B2B and B2C sectors with clients in Belgium, Matt will introduce some of the key tools and techniques (development of digital personas, digital action groups, stakeholder workshops, consumer and channel segmentation, ...) to help organizations develop a more profound knowledge of their consumer's habits and behaviours across all digital channels. By applying these traits with a deeper understanding of how the different digital channels work, the workshop will give you practical advice to help you make better decisions about your online environment.
When and where?
11 October 2011
12:00 - 12:30
Room 4
Digital Marketing First
Tour and Taxi
Brussels, Belgium
About Digital Marketing First
Digital Marketing First is the biggest Belgian event in interactive marketing, offering an overview of the latest trends, solutions and services in e-marketing, e-business and digital media. It provides the opportunity to meet with 3,000 professionals visit 80 exhibitors and attend interactive workshops led by international speakers.
Entry is free, but you must register here.