Consumer electronics brand TVonics, the only digital set top box provider designing and manufacturing products in the UK, has appointed leading pan-European integrated marketing and technology company, Amaze, as its exclusive online marketing agency. Amaze will support the imminent launch of TVonics’ new FREEVIEWTM high definition (HD) range of products to drive consumer sales in the UK.
Amaze’s initial brief includes search marketing and site optimisation focused on the main brand site www.tvonics.com. Amaze will enhance the design and content of the website to enhance customers’ online experience and ultimately increase conversion.
In addition, Amaze has been briefed by TVonics to develop a fully integrated consumer marketing campaign across multiple channels, both online and offline. The aim of this campaign will be to promote a number of the key product lines and start to build the TVonics brand in the UK.
Liane Grimshaw, Managing Partner at Amaze, commented, “TVonics is creating a storm in the FREEVIEW™ Digital TV receiver and recorder market. We’re really excited about working with such an exciting brand and category leader, further adding to our experience in the consumer electronics market. TVonics has an exciting vision and future ahead of it, with innovation at the core of what it does”
Carl Butler of TVonics, commented, “We have been very impressed with the way Amaze has quickly understood our offering and our brand. The team completely understands what we are trying to achieve and Amaze’s combination of results focused marketing services, creativity and technical innovation gives us everything we need both now and in the future. This is an exciting time for our brand and having Amaze on board will ensure we maximise the opportunities available to us in a way that makes commercial sense.”