Amaze PR launches the Shower of Kindness for Imperial Leather.
On behalf of Imperial Leather SkinKind, Amaze PR were tasked with coming up with an experiential piece of “stunt” activity that incorporated sampling and maximised the fact that Imperial Leather SkinKind had been awarded the Product of the Year accolade in skincare. We created The Shower of Kindness – a giant shower that rains down rose petals rather than water, and the rose petals represent prizes of “kindness” –champagne, pamper hampers, etc.
We launched a national competition to encourage people to nominate those who deserve some Kindness via the Imperial Leather Facebook page, for a chance to win a slot in the Shower of Kindness. This is our way of saying thank you to fans who have voted SkinKind Product of the Year.
The initiative was launched by TV star Jenni Falconer ahead of a regional shower tour, which visited Manchester, Glasgow and Birmingham at the end of November. The launch was covered by The Sun and exclusive interviews were arranged for Jenni with OK! magazine and two Scottish national newspapers.