Underwired, the specialist digital and eCRM agency, has created a competition microsite for McCain Foods as part of its £1m campaign to drive awareness and encourage consumers to trial its Sweet Potato product.
The McCain Sweet Potato microsite, launched on 11th March, has been designed to promote McCain Sweet Potato and is the latest project to have been completed by Underwired Amaze, which manages the strategy, creative and delivery of all of McCain Foods’ eCRM and tactical email campaigns.
The microsite gives consumers the opportunity to describe their perfect dinner party for a chance to win a meal cooked by a professional chef. The winner will be selected by a public vote via the website, with competition entrants and voters able to download a 50p off coupon for taking part. The microsite is running alongside additional activities, including targeted TV, press, sampling and coupons.
Alan Castle, Head of Customer Marketing at McCain, commented, “We are dedicated to investing in our products to increase consumer awareness and trial, which is why we are putting significant backing behind Sweet Potato. McCain Sweet Potato is a fantastic product, which offers consumers choice and variety at mealtimes.”
Visit the McCain Sweet Potato microsite and enter the competition at www.mccainsweetpotato.co.uk