Dr. Oetker UK Ltd has appointed leading integrated marketing and technology company, Amaze, as the digital partner for its Chicago Town Pizza brands. The agency was awarded the brief following a competitive five-way pitch for the brands’ social media account.
Amaze’s brief includes the implementation of a digital strategy for Chicago Town and its respective sub brands (Chicago Town Deep Dish, Chicago Town Takeaway and Chicago Town Edge To Edge), including social media, web and other mobile applications. Working closely alongside Chicago Town’s other agencies, Amaze will launch a series of one-off initiatives and micro campaigns later this year.
Liane Grimshaw, Managing Partner at Amaze, commented, “We are thrilled to be working with Dr. Oetker UK Ltd across its Chicago Town brands, building on our strength in the FMCG market. The team is really looking forward to fostering a long-term partnership and working together to shape the digital strategy across the Chicago Town pizza portfolio. We strongly advocated that the digital strategy goes beyond the big brand website and engages customers using content and applications that fuel their conversations.
Paula Wyatt, Marketing Manager at Dr Oetker UK Ltd, commented, "The innovative approach to our brief and passion for the Chicago Town Pizza brands made Amaze stand out for us.
“The team displayed a deep understanding of our goals by presenting strategic and creative ideas that not only demonstrated their grasp of consumer behaviour across the FMCG market, but also interesting new ways for us to engage with people using digital content and applications previously unexplored.”
Amaze’s clients include Coca-Cola Enterprises, ODEON Cinemas, Dyson, Poppets, The Filthy Food Company, Lexus and Toyota.