Amaze has been appointed as digital agency partner for Warrington based business telecoms provider Opal a subsidiary of The Talk Talk Group, following a three-way pitch.
Amaze has been appointed as digital agency partner for Warrington based business telecoms provider Opal a subsidiary of The Talk Talk Group, following a three-way pitch.
As digital agency partner for Opal, Amaze will deliver a three-year digital strategy - starting with the consolidation of several websites into one, under one domain and one brand. The initial engagement includes a user research project that will produce insights to inform the strategic direction.
Confirmation of this appointment follows Amaze’s ongoing online acquisition campaign for Opal’s new and highly competitive business broadband product. This campaign incorporates a range of online marketing tactics including paid search, affiliate marketing, online display advertising, and landing page design, build and optimisation.
Liane Grimshaw, Managing Partner at Amaze, said: “After working with Opal on the online acquisition campaign, we’re please to be working with them again as a digital agency partner. This relationship gives us the appropriate scope to develop a digital strategy that contributes to the achievement of Opal’s business objectives.”
Geoff Wilson from Opal Telecom said: “We have significantly invested in the business over the last few years to ensure we have an offering that meets the requirements of the market at an affordable rate. As digital agency partners, Amaze will help us communicate our propositions to businesses across the UK and help us to Improve the effectiveness and efficiency of our online customer experience.”