Amaze launches tool to manage and optimise a brand’s digital presence.
Amaze, has announced the launch of AmazeOne, a newly developed digital nerve centre that presents a single view of a brand across all digital channels through one intuitive interface.
AmazeOne has been developed in response to the increasingly complex technological and social world in which brands and businesses are working.
Release one focuses on the pressing need to manage a brand through all social channels. Its awareness and publishing functionality brings all social data into a single view and allows brands to publish back into the social channels through this single interface. The product contains powerful agent technology to extract and analyse data and dashboards through which information is presented back to businesses in a way that is useful and usable.
The dashboard has an in-built auto translation tool ideally suited to the needs of multi-national brands. Its Governance module solves the pressing challenge for many organisations of how best to manage and organise their social presence across international boundaries.
Future functionality will include a Strategy and Insight Centre, providing a single place to understand emergent technologies and marketing trends alongside the data generated by the dashboard’s diagnostic tools.
Natalie Gross, Managing Partner of Amaze, commented “AmazeOne is a diversification for Amaze away from a purely services oriented business and is our first product offering to the market. We have a strong belief that this type of product offering coming from inside an interactive agency, where we are best placed to understand technology and society change and develop solutions that will meet future needs, is part of what will become the new agency model.
“By combining strategy and technology into a single proposition, our customers buy in to a way of thinking, that will help their businesses to win with digital and that provides a cost-effective way of managing technology infrastructure moving forward.”
For more information on AmazeOne download the PDF here.