Amaze PR has scooped the PR brief to highlight the University of Salford’s presence at MediacityUK.
The project will see Amaze PR working in partnership with the University’s in-house communications team to create some ‘wow’ factor and highlight the opening of their new digital learning, teaching and research space at MediacityUK next year (2011).
The new building – set to open in autumn 2011 will be home to more than 1,500 students and will lie at the heart of MediacityUK. Courses set to be offered include Audio Technology, Animation, Journalism and Broadcasting, Media Technology, Mobile and Internet TV and TV and Radio, while postgraduates will be able to study Creative Games, Fiction Film Production, Screen Writing and Computer Science – to name but a few courses.
The first element of the project will see Amaze PR highlighting the key-handover to the University which is set to take place next month.
Sandra McDowell, Managing Partner, Amaze PR, said: “We are absolutely delighted to be working with the University of Salford. It’s a great brief to assist the University making the most of its position at the heart of MediacityUK.
“We’re working up the details of a number of innovative, digital events, which are all aimed at attracting new undergraduates and postgraduate students. We want to make the University the number one choice for anyone considering a career in the creative industries.”
Facilities set to be on offer at the University’s new building include HD TV studios, radio broadcast studios, digital media and performance labs, post-production suites and a living lab research facility. There are also strong links already being forged with the BBC and other businesses and organisations located at MediacityUK.
Chris Larkin, Director of Communications, University of Salford, said: “The move to MediacityUK presents a massive opportunity for the University to enhance its reputation as leaders in the field of digital media and communications. It will also allow us to build strong links with the creative and media industries and boost the learning experiences available to our students.
“We want this new phase in the University’s development to help us make our vision of becoming an outstanding University - renowned for the quality of our engagement, humanity, global reach and leadership in education, research and innovation - a reality, and we are looking forward to working with Amaze to do just that.
“We are now working with them on an exciting programme of cutting edge digital PR projects set to take place over the next 12 months.”