Manchester City Football Club has appointed Amaze PR to promote the Etihad Stadium.

MANCHESTER City Football Club has appointed Amaze PR to promote the Etihad Stadium as a destination, following a six-way competitive pitch.

The current Barclays Premier League Champions, have presented Amaze PR with a brief to promote the venue including the radical upgrade of the Club's two most premium hospitality suites; a newly named Connell Club will replace the club's fine dining Boardroom offer, while The Mancunian will be overhauled to become a new, stylish setting celebrating Manchester music and people.

The agency, which has offices in Manchester and London, will deliver a number of other projects to publicise the Etihad Stadium, bringing it into line with the stature of the Club.

Amaze PR Director Sandra McDowell said: "This is a fantastic win for us - it will be a pleasure working for a brand with such a strong heritage in Manchester and one that is forward-thinking both on and off the pitch. We're looking forward to using our expertise in PR and brand engagement to drive awareness of the Etihad Stadium as an innovative 365 day-a-year event destination."

Justice Ellis, Marketing Manager at Manchester City FC, said: "We conducted a thorough pitch process, and the standard of submissions was incredibly high, but when it came down to it, Amaze were best at demonstrating their understanding of our brand. That, along with and their creativity and passion really made the team stand out."