As ODEON's online strategic partner, Amaze delivers results-driven digital marketing from traffic driving and brand campaigns through to social media tools and customer relationship management.
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Amaze develops ODEON’s customer engagement activities across a range of platforms. Online film campaigns drive awareness and traffic to the ODEON site and digital brand campaigns reinforce ODEON as the cinema of choice for film.
Optimisation of all activity is driven through usability studies and paid search and, once users reach the website they are engaged through content which is designed and written by Amaze. Users’ ODEON experience is extended through a booking widget.