A scalable model to deliver a consistent pan-European digital presence.
Amaze is the lead digital agency of Lexus Europe, implementing and managing digital brand and marketing developments, product campaigns and CMS integrations. Amaze supports 34 markets (in 26 languages) making up Lexus Europe's central digital programme.
To ensure Lexus has a consistent brand presence across its multiple markets, Amaze delivers a comprehensive digital rollout service - including project implementation and management, content administration, training and support - tailored to meet the needs of the centralised program while still retaining flexibility to fill individual country requirements.
As part of our remit as digital lead, we are involved in a wide range of digital activities, including integrated advertising, communications and engagement strategy, as well as usability and technical implementation.
Take a look at how our team created amazing for Lexus in our case study. Click here to view it.