To celebrate the launch of the CT 200h, Lexus UK formed a partnership with global superstar, Kylie Minogue. To build upon the offline advertising campaign, Amaze built and launched a new content portal showcasing the coming together of the two style icons.

Featuring the new TV ad, the Join the Quiet Revolution site (http://www.lexus.co.uk/jointhequietrevolution) includes a making-of feature, and gives visitors the opportunity to access exclusive behind-the-scenes interviews and footage with Kylie Minogue. Wallpaper downloads and mini-sections examining the CT 200h’s class leading design features and technology were seamlessly integrated alongside the campaign content. The site is also optimised for iPad and iPhone, catering for Lexus and Kylie enthusiasts on the move.