Development of a bespoke mobile solution to deliver a convenient, rich user experience and drive conversion rates for test-drive and brochure requests.
A Strategic Mobile Approach
Amaze created a bespoke website, specifically designed for smartphone users.
Adding additional functionality to Lexus.co.uk, to detect handheld usage, redirected mobile devices seamlessly to the optimised mobile site.
Within six months of the dedicated site going live, Lexus received a significant increase in conversions, with month-on-month figures growing, ensuring the mobile activity more than paid for itself.
In addition to the main site, Amaze has also delivered a number of individual mobile campaigns for a variety of model launches.
To find out more, download the full case study PDF which can be found in the right hand column.