Our first task was to capture the essence of the brand, express it digitally and apply it to the very different areas of the site (marine clothing, menswear, womenswear, HL Jeans Co and sponsorship areas) and then bring Henri Lloyd’s disparate sites into one strongly branded website.

We then re-thought, re-designed and re-built the online shopping experience: modernising, simplifying and ensuring it, too, was ‘on-brand’. Built on the Umbraco content management system, Henri Lloyd have complete control of the site’s contents and are able to add new products, run promotions, re-skin sponsorship sections and the like.

The UK site is being rolled out globally to ensure brand consistency across Henri Lloyd’s territories.

For more information please download the full case study PDF which can be found in the right hand column.