Integrated digital campaign to support the launch of Chicago Town Takeaway X Factor Limited Edition Pizza.

Amaze developed a digital campaign to support the launch of this year’s limited edition Chicago Town Takeaway X Factor Pizza.

The campaign included the design and build of a new promotional website built in HTML5, ensuring it could be used on both desktop computers and tablet devices, and was underpinned by an integrated social and paid search campaign.

By entering a unique code printed on the inside of the limited edition packs into the website, consumers could win a share of a £2.5 million prize pot, including music downloads, pizza vouchers and cash prizes of up to £10,000. In addition to the campaign website, Amaze produced a Facebook application, offering fans of Chicago Town Takeaway Pizza the chance to nominate a friend to win tickets to The X Factor live shows in October.