Digital partner for Toyota’s European brand space in Paris – development of interactive brand experiences and digital touch-screen displays.
Brand new approach
Le Rendez-Vous Toyota (LRVT) showcases concept cars, Toyota innovation and new models. We imagine, design and build Flash touch-screens to accompany each exhibit that allow visitors to understand more and fully immerse themselves in the experience.
We have also developed an interactive art piece, whereby a webcam distinguished a participant’s hand inside a specifically-designed scanner - then the visitor could position a projection of their hand onto the surface of the car, where it formed a collage alongside previously scanned hands.