In a competitive economic climate, it’s important to make every visitor to your website count.
As Google Analytics Authorized Consultants, we work with clients to develop ongoing site optimisation strategies, to achieve their engagement and conversion objectives.
The Amaze Approach
There are many powerful analytics tools. But to gain valuable insights that can have a direct, measurable impact on a client’s objective, requires a considered combination of data analysis and expertise:
Measuring Campaign Success
Working with Amaze specialists in SEO, paid search, display advertising, email, social media and offline campaigns we use analytics to measure the entire online media mix. This enables us to produce campaign optimisation strategies that ensure the optimal spend by channel.
Funnel Analysis
We work with clients to identify core goals and where multiple steps are required. setup and monitor to identify drop off points for further optimisation.
Bounce Rates
Certain pages can have higher bounce rates than expected. Our analytics teams identify pages with higher than average bounce rates, and work with our user experience architects, designers and technical teams to optimize underperforming pages and maximise clients’ online performance.
Segmentation & Traffic Analysis
Through segmentation analytics, we can identify insights such as whether your SEO campaigns bring higher quality traffic than you PPC activity. We can also establish how different site usage trends influence conversion.
At Amaze our Google Authorised Analytics teams have a wealth of experience delivering:
Google Analytics training programmes
Site health check and Google Analytics audit
Ecommerce set up
Advanced segmentation and custom reporting
Google Adwords Integration
Custom setup
Automated reporting
Ongoing Website Optimisation programmes – identifying areas for improvement and providing technical assistance
Measurement of online and offline advertising and email campaigns