About Us

Established in 1995, Amaze is a leading, full service digital marketing, technology and commerce consultancy.

The company was born out of academia with an aim of exploring the impact of digital on learning and communication. This vision manifests itself in our purpose today- to inspire original thinking through a deeper understanding of technology and human behaviour.
We have proven strength across the entire digital stack from strategy, insights and communications through to design & build, digital commerce and global implementation at a UK, pan-European and global level. Our work spans 104 countries in 28 languages.

Our ability to integrate the creative mindset of an agency with robust consulting and technology implementation skills has enabled us to build a strong reputation in global design and build and commerce, and has helped drive our recent growth.

In early 2013, Amaze was acquired by St Ives Group plc to establish a new digital solutions pillar within the Group’s Marketing Services division. Becoming part of the St Ives Group provides us with the support and investment to accelerate our growth and expand into new territories.

Our Services

We are a leading full service digital marketing, technology and commerce consultancy with expertise across all digital channels.

From strategy through to implementation, our teams of connected specialists - all experts in their respective fields - work together to help our clients maximise the opportunities created by the changing digital world.

Our History

Amaze was established in 1995, out of the Learning Methods Unit of Liverpool John Moore’s University.

Co-founded by digital media luminary Roy Stringer, a self-professed 'Hypermedia Architect', we very quickly established a reputation for digital innovation.

We developed an obsession for creating the vocabulary of the promised digital age. These include the Navihedron (1997) a non-hierarchical information architecture tool allowing intuitive navigation of the network space and the Noodlebox (1998), which achieved global recognition and is permanently installed in the San Francisco Museum of Modern Art (www.noodlebox.com).

In late 2007, Amaze became part of the Hasgrove Group. Since then Amaze has enjoyed 5 years of successful growth and we have established ourselves as a leading marketing and technology consultancy.

We enjoy long-term relationships with our clients and have built an enviable reputation through successfully implementing digital solutions on a global scale for clients including Toyota, Lexus, Unilever, Coats and ASICS.

In 2013, Amaze came in at 22nd in the UK’s Top 100 Digital Agencies Report by Econsultancy and 4th in the design and build category. In 2012, Amaze ranked 12th in Marketing Magazine’s Digital Agency League Table, as well as 4th in the eCommerce category and 5th in the mobile category. The agency also ranked 2nd in the 2012 B2B Marketing Marcomms Agencies League Table and global industry experts, Forrester, placed us within the UK’s top ten interactive agencies.

In early 2013, Amaze was acquired by St Ives Group plc to establish a new digital solutions pillar within the Group’s Marketing Services division. Becoming part of the St Ives Group provides us with the support and investment to accelerate our growth and expand into new territories.

Our Alliances

Amaze partners with industry leading technology vendors to offer clients the best possible expertise and solutions.

Our core partnerships include relationships with market leaders Microsoft, hybrisAutonomy, SDL Tridion, EPiServer, Sitecore, Google and Nvizion. We also have alliances with a number of specialist providers.

We are actively involved with the leading trade bodies and organisations to help offer market leadership and shape our industry.

Our People

Get to know us a little better

Nat Gross

Nat Gross - CEO

Nat has worked in the digital arena for over ten years and as CEO is responsible for the overall strategic direction and operational performance of Amaze. She is a highly skilled digital strategist, and believes that digital technology will become part of the DNA of all successful organisations.

Nat has been instrumental in launching mould-breaking web-based communications concepts through her work with some of the early pioneers of the Internet and visionaries such as Roy Stringer.

Wendy Stonefield

Wendy Stonefield - Chief Commercial Officer

As Chief Commercial Officer, Wendy is responsible for the commercial and business development strategy of Amaze. She is a passionate sales and client services professional, who believes in working in true partnership with clients and ensuring that they maximise the opportunities created by the changing digital landscape within their business.

Wendy has been involved in a number of our key client wins and drives key accounts such as Lexus, Coats and Unilever.

Rick Curtis

Rick Curtis - Chief Strategy Officer

Rick is Chief Strategy Officer at Amaze, where he is responsible for Amaze’s digital strategy and planning offerings. He has worked in the digital industry for over 10 years delivering digital strategy and planning, online branding and user experience across a broad range of clients including Lexus, Toyota, Dyson, and the Co-operative Group. Rick is at the forefront of introducing new and emerging digital approaches to clients within Amaze.

Matt Clarke

Matt Clarke - Chief Technical Officer

Matt Clarke is Chief Technical Officer for Amaze, where he has been responsible for the successful delivery and direction of projects for HP, Toyota, Lexus, Coats and Unilever. Matt leads the technical direction for Amaze and has strong relationships with Microsoft, Apple and many of the leading digital technology vendors. He is instrumental in introducing new and emerging technologies to clients within Amaze.

Sandra McDowell - Director

Sandra is responsible for Amaze public relations. She started her career in luxury hotel sales and marketing and since then has held senior roles in leading PR consumer consultancies developing PR strategies for high profile consumer and corporate clients; implementing award-winning creative campaigns. Since joining Amaze Sandra has been instrumental in developing the social media, content and internal communications offerings within Amaze.

Steve Collins

Stephen Collins - Group Finance Director

Stephen is Group Finance Director, responsible for financial planning, management, reporting and control. A Chartered Accountant, Stephen was appointed Finance Director of Amaze plc in 2008 having previously held a number of Board and Senior Finance positions over the past 10 years in both public and privately owned businesses.

Lynne Davidson - Chief Operating Officer

Lynne oversees operations, focusing on Amaze’s talent and culture, our business systems and processes, and day-to-day production.

She has been making waves in the digital world for more than two decades, most recently helping independent digital agency TH_NK double in size year on year under her stewardship. Lynne is also a Member of the BBC’s Online Advisory Group and Non-Exec Director at LIBERTY842, an innovative social and communications agency.